Sotheby’s “How to wear it” campaign
Sotheby’s Magnificent Jewels auction in Geneva. “How to Wear It” campaign concept aimed to give a contemporary twist to traditional and classic jewels. For this auction the brief was to bring the pieces to life and show how easy they are to wear today. The images featured alongside the jewellery in the print catalogues for the first time.
For our photoshoot, the striking jewels were paired with elegant, sculptural couture by current designers. Alongside product shots the “How to Wear It” images featured prominently across the campaign for the sale.
ITEMS -
Print Catalogue | Minibook | Assets for Website | Exhibition
Digital Display | Digital Advertising | Auction Set Up
CREDITS -
Agency: Sotheby’s Creative & Marketing teams
Creative Direction: Liz Thorp
Lead Designer: Berta Ferrar
Photography: Eva K. Salvi
Styling: Christopher Maul
