Lindblad Expeditions: Corporate Typography & Brochure Design
Lindblad Expeditions is the pre-eminent creator of transformative experiences having pioneered ship-based expedition travel more than 5 years ago. Working in partnership with National Geographic, Lindblad Expeditions take adventurous explorers to over 40 destinations across 7 continents, ranging from natural wonders to cultural marvels. Trips are carefully designed to facilitate genuine exploration and discovery. A deep commitment to conservation is also at the heart of the Lindblad Expeditions.
The in-house design and marketing team produce a wide range of publications and digital media to inspire Lindblad clients to join upcoming expeditions and trips.
I was commissioned to review the brand’s corporate typography, with particular focus on consistency between print and digital. My recommendation was for a new set of corporate typefaces that align more closely with the brand values and sit well along the strong photography used throughout. These typefaces are now being implemented across all collateral. I’m also working with the team on the redesign of their publications.
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Brochures | Corporate Typography
